Privacy policy

Privacy Policy

Last updated: October 9, 2024

This Privacy Policy describes how Charlotte London (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from charlottelondon.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, security questions, and other information used for account security purposes.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third-Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, and arranging shipping, returns, and exchanges.
  • Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing communications via email, text message, or postal mail. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products according to Art. 6 (1) (f) GDPR.
  • Security and Fraud Prevention: We use your personal information to detect and prevent potential fraudulent or illegal activity.
  • Communicating with You and Service Improvement: We use your personal information to provide customer support and improve our Services.

Cookies

We use Cookies on our Site. For specific information about the Cookies that we use in relation to Shopify, see https://www.shopify.com/legal/cookies.

You can set your browser to remove or reject Cookies, but doing so may negatively impact your user experience.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties, including:

  • Vendors or third parties who perform services on our behalf (e.g., payment processors, fulfillment partners).
  • Business and marketing partners to advertise to you.
  • With your consent or when directed by you, such as through social media login integrations.
  • In connection with a business transaction or to comply with legal obligations.

We do not use or disclose sensitive personal information without your consent.

Third-Party Websites and Links

Our Site may provide links to third-party websites. We are not responsible for the privacy or security of such sites. Information you provide on third-party platforms may be viewable by others.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe your child has provided us with personal information, please contact us to have it deleted.

Security and Retention of Your Information

We take appropriate measures to protect your personal information but cannot guarantee absolute security. We retain your personal information as needed for various legal or business purposes.

Your Rights

Depending on where you live, you may have the following rights:

  • Right to Access/Know: Request access to your personal information.
  • Right to Delete: Request deletion of your personal information.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Portability: Request a copy of your personal information.
  • Right to Opt-Out: Opt-out of the "sale" or "sharing" of your personal information.
  • Withdrawal of Consent: Withdraw your consent to our data processing.

You may exercise your rights by contacting us as outlined below. We will respond to your request as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, contact us using the details below.

International Users

We may transfer your personal information outside your country of residence, relying on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please email us at info@charlotte-london.com.

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